Lab+Two

Lab 2:

**Why is the definition of genre controversial and not so applicable to the formation of digital genres?**

The term “genre” is defined as “a class or category of artistic endeavor having a particular form, content, technique” (dictionary.com). The term genre can be used to define the class or categorization of many subjects such as movies, music, art and so on. Typically similar content is grouped together to make these genres.

Recently, due to technological advancements and mass media convergence genres have been digitalized. However, one digital genres differ significantly as compared to regular genres. Apple’s iPhone is a perfect example of digital convergence as it combines all if not most forms of media. By incorporating and combining all forms technology and genres into one simple, easy to use hand held device.

In the article, Obama uses the iPhone as a tool to recruit voters and support for his political campaign. By making a personalized application that is free for users to download, he has an opportunity to be directly involved in his campaign by blogging to users and making thousands of personal contacts. Not only does Obama use the iPhone as a recruiting tool, he also implements different forms of technology as a medium to reach out to potential voters.